The Problem with Attractional Evangelism | The Keystone Project

The Problem with Attractional Evangelism | The Keystone Project

Does attractional evangelism only produce “consumers” instead of “disciples”?

There are (at least) five major weaknesses of the attractional evangelistic method:

1. It does not make disciples; it attracts consumers.

The attractional method typically appeals to the needs or desires of those it is targeting to reach, and must deliver those needs and desires at a “price” the target group is willing to pay. This is religious consumerism. At some point the church must call the attendee to a deeper level of commitment and sacrifice without which it is impossible for them to be a disciple. When that call comes later rather than earlier, the attendee has already “bought into” a form of Christianity which has allowed him to be a Christian without being a disciple. Too often this results in what Dallas Willard calls the “cost of non-discipleship”, undiscipled disciples! Additionally, it violates the basic principles of discipleship because you do not attract disciples, you call them (Matthew 8:18-22).

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